Press Release: Thrive Campaign
Wed, 13 Jun 2012 08:55
Press Release: Thrive Campaign
Since its launch popular reality TV series BIG BROTHER AFRICA has constantly sought to highlight important and relevant social causes as its way of contributing to the development of Africa and Africans.


In a significant strategic partnership forged this year, M-Net’s Big Brother StarGame and the global development organization The One Campaign have joined forces to promote THRIVE, an important anti-hunger initiative that promotes the idea of farming one’s own food.


As part of the campaign, housemates will be taught various skills on how to affordably and easily improve their garden and crop production. This will include creating fertilizer and irrigation systems plus easy step-by-step methods of how to take care of a garden.


It is hoped that by demonstrating how to create and manage a vegetable garden, the housemates will illustrate to audiences the feasibility of doing the same. The ultimate result, for both the housemates, and for Africa at large, is to ensure the nurturing of healthy food sources.


Speaking on the partnership, ONE Africa Director Dr. Sipho Moyo said, “ONE is delighted to be collaborating with M-Net. The Big Brother Africa platform presents a fantastic opportunity to highlight the plight faced by millions of Africans daily: Hunger and Malnutrition. Our 'Thrive' campaign aims at raising awareness that, targeted and smart investments in Agriculture, combined with nutritious diets can help pull 31 million Africans out of poverty and prevent 12 million children from stunted growth, by 2015. Go to one.org/africa, sign our petition and learn more about this ambitious goal.”


Also commenting on the initiative M-Net Africa Managing Director Biola Alabi says, “We are very pleased to collaborate with such a worthwhile and vital project that aims to empower Africans and end hunger on the continent.”


She goes on to say, “The Big Brother platform has previously been used successfully to promote the Millennium Development Goals; to highlight the fight against malaria and poverty; to increase awareness of HIV/Aids, to advocate support for orphans and vulnerable children, and to assist with the expansion of the bone marrow registry in Africa. We may be primarily an entertainment program but we recognize our responsibility to use our platform for purposes of education and development.”


Big Brother Africa is headline sponsored by Coca-Cola, produced by Endemol SA and screened live 24/7 on DStv channels 197 and 198. For more information, fans can log on to the website, follow @BigBroAfrica or visit the Big Brother Facebook page.


Meanwhile, as part of the MultiChoice Group of companies, M-Net (including Channel O and AfricaMagic) and SuperSport support a vast range of social causes on the continent that encompass skills development and knowledge sharing. In addition MultiChoice Africa, which packages the DStv bouquets, is also deeply committed to furthering education on the continent through the roll-out of MultiChoice Resource Centres which have been established in over 1000 schools across Africa.


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